Existing access to essential medicines and other life-saving health products for much of the poorest is very inadequate. A big part of the most vulnerable populations live hours, if not days from the nearest source of life saving medicines and health products. The current limited distribution often suffers from weak supply, a lack of rigorous quality control and unfair or simply inaccessible pricing. Moreover, people lack the information to make good decisions about their own health.

There is a tremendous drive of people in developing countries to improve their own health and the health of their children – when they have the right information and the access to the products to do so. The HE Foundation's mission is improving access to reliable and affordable essential medicines, health products and health information for families in developing countries. the HE Foundation does this by setting up an innovative, fair and reliable franchise concept, where local entrepreneurs run a business with a complete basket of health commodities, have a stable income and enjoy respect within the communities they serve.

By doing so, the HE Foundationreduce social inequality, offer employment opportunities and improve the position of women in particular within their communities.