Ara is the local store with a Colombian spirit, atmosphere and flavor, offering quality products at very low prices. It opened its first store in Pereira in 2013. Its own brands have been developed under a cooperation model, with a focus on the Colombian industry. Ara stores leverage investment and employment in the regions where it has a presence.

Jerónimo Martins is a Portuguese food distribution and perishable consumer goods manufacturing company.

It started operations in Colombia in 2012, under the name Tiendas ara, with the aim of democratising access to excellent quality food, under a model characterised by proximity, efficiency, quality, good service, the strength of our own brand products and, above all, low prices 365 days a year.