TNS opinion is part of Taylor Nelson Sofres PLC (TNS), the world’s largest custom market research company, with a presence in 80 countries in all five continents.
TNS opinion specialises in coordinating multinational opinion surveys, making optimum use of the unique capabilities that access to the wider TNS global network gives us. TNS opinion has over 30 years’ coordination experience, including running Eurobarometer, with each wave involving 25,000 respondents across the 27 Member States of the European Union.
Some of the world’s most renowned institutions trust TNS opinion to provide them with the research inputs needed for crucial policy and programme decisions.
With this depth of experience TNS Opinion have developed innovative tools and standardised procedures specifically adapted for the coordination of international surveys, ensuring both the highest quality and a rapid turnaround.
Based in Brussels, TNS opinion has a dynamic and international team, whose expertise covers all aspects of multinational polling: from designing research solutions to meet clients’ needs, through managing fieldwork, to producing tailored and insightful analysis.
Expertise
TNS opinion has various areas of expertise each is led by a director with years of experince.
Focus
Behavoiur change in international perspective
With the growing importance of understanding behaviour change as a pre-requisite to effective government policy formulation, TNS opinion has been at the forefront of incorporating behavioural theory into research practice at an international level.
TNS Opinion uses a combination of research techniques (direct research, ethnography, desk research, social media analysis) to map out all the factors – personal, social and environmental – that might be influencing a particular issue of behavior.
Program Evaluation
Economic uncertainty is putting increased pressure on budgets for intergovernmental and national political structures as well as other non-governmental organizations. This in turn means a greater focus on accountability of expenditure and an increasing need to demonstrate return on investment.
TNS opinion, the expert organization when it comes to multi-country research, also developed an approach (combining qualitative and quantitative techniques) to evaluate the effectiveness, sustainability and community impact of social programs in a multi-country setting.
Social Media Analysis
With the world participating in an active debate, TNS opinion uses big data to make sense of it all. TNS Opinion tracks the activity of an organization on social media. They also help organization connect to the public by allowing a live interaction with its social media users. Moreover, they analyze social media content through world clouds and thematic groupings.
