In 2031, the world will welcome its two billionth international traveller. Many will be seeking the dream of the ever expanding middle class—a life less ordinary through international travel. But this wanderlust will not be equally and sustainably distributed around the world. There will be winners and losers. 

Winners will be the destinations that not only invest in tourism, but understand the key motivators that will drive the international traveller of the future. That will allow clients to mount an innovative marketing, destination and experience development strategy. 

The motivators that inspired the first billion travellers (achieved in 2012) will change as consumers become increasingly discerning and market savvy. The destinations that 'get it', those who take risks and lead rather than follow, will be rewarded with a disproportionate share of tourism revenue.

Twenty31 seeks to partner and collaborate with leaders of organisations to define unique tourism opportunities. First, to understand the potential for the future and articulate the unique experiences clients can offer visitors. Then to help clients define the kind of tourism that is right for theirr destination, such as moving from a volume strategy to a more discerning customer base. And finally, helping develop a marketing plan based on sound research. 

They’re expert at seeing around corners. Twenty31 can help create and execute innovative tourism strategy of the future. 

WHAT THEY DO

Twenty31 partners with tourism leaders to help them navigate the next 15 years, creating a unique competitive position and developing a strategic blueprint for their future.

Market Segmentation and Marketing Strategy
Brand Audits and Destination Positioning
Destination Development
Signature Experiences Development
Measuring Organisational Impact
Demonstrating Sustainability Leadership