Mission
Their mission is to create a world where sustainable farming is the norm. Sustainable farming helps farmers, workers and their families to fulfill their ambitions and contributes to safeguard the world’s resources, now and in the future.

Vision
A world where sustainable farming is the norm is a world where: farmers implement good agricultural practices and manage their farms profitably with respect for people and planet; industry invests in and rewards sustainable production, and consumers can enjoy and trust the products they buy

Better farming. Better future

UTZ is committed to creating a better, more sustainable world. They are now the largest program for coffee and cocoa and have certification schemes in other commodities including (herbal) tea, rooibos and hazelnuts. The UTZ certified label features on over 20,000 different products across 135 countries. Companies such as Ikea, Jacobs Douwe Egberts, Lavazza, Tchibo and many others have already recognized that, by sourcing UTZ certified products, they can build the trust of their customers while supporting a better world.

A Cross-Cutting Approach

While they have seen significant improvements for farmers and their workers through certification, they have also seen that some of the problems they face cannot be addressed by this alone. Issues such as child labor, low wages and climate change require a cross-cutting approach. This means that only when UTZ works together with producers, NGOs, governments and buyers, can these issues really be tackled. Building on their experience and reach, they are expanding their work to look at how they can join forces with others to make a lasting impact on these issues, in order to create a better future for everyone.