Vista Bank Group

SERVICE. STRENGTH. VISION. Vista Group (Vista) is a financial services holding company with the objective to build a world-class pan-African financial institution group and contribute to economic and financial inclusion in Africa. Vista has entered in strategic partnerships with various global financial institutions to drive its growth strategy by focusing on MSME (SME banking, leasing, mesofinance, banking on women), trade and supply chain finance, bancassurance increasing profitability while controlling operating costs and mitigating risks. Vista is focused on maximising the opportunities in its respective markets to become the financial institution of choice through innovative banking and insurance products. MISSION To build a world-class pan-African financial institution that promotes financial inclusion and fosters economic development of the continent. VISION Make banking and insurance an integrated service to satisfy their customers financial needs and create value for all stakeholders using superior market knowledge, operational excellence and a culture of integrity. VALUES Their core values include Service, Integrity, Innovation, Excellence, Respect, Performance, Governance and Accountability. SERVICE They place customers at the center of everything they do. They want to exceed customer expectations and build relationships that last a lifetime. ETHICAL REPRESENTATION They are conscious that their actions affect the lives of people daily. They believe in acting ethically, honestly and with integrity. It is ingrained in all they do as an organization and how they interact with their customers and business partners. INNOVATION They constantly research to anticipate their customers’ needs, and use their deep market knowledge to provide innovative products and services aimed at satisfying the unique needs of their customers. DEVELOPMENT OF THEIR PEOPLE They recognize that their most significant asset is their people; they endeavor to help their employees reach their full potential. They respect their employees and value their uniqueness – in skill, style and BUSINESS ORIENTATION They take essential steps to achieve their strategic objectives to enable the vision and financial goals of their customers, strengthen the company and maximize return for the various stakeholders.