The World Travel & Tourism Council (WTTC) was formed in 1991 by a group of Travel & Tourism CEOs who felt that the sector’s contribution to economies and job creation was not being recognised. Its objectives were to use empirical evidence to promote awareness of Travel & Tourism’s economic contribution; to expand markets in harmony with the environment; and to reduce barriers to growth.
WTTC is the only global body that brings together all major players in the Travel & Tourism sector (airlines, hotels, cruise, car rental, travel agencies, tour operators, GDS, and technology), enabling them to speak with One Voice to governments and international bodies. It is important that WTTC has the broadest geographical representation and includes all aspects of the sector, including organisations that provide vital services to Travel & Tourism.
With Chief Executives of over 140 of the world's leading Travel & Tourism companies as its members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism. WTTC works to raise awareness of Travel & Tourism as one of the world’s largest sectors, supporting 284 million jobs and generating 9.8% of global GDP.
Mission: The World Travel & Tourism Council (WTTC) works to raise awareness of Travel & Tourism as one of the world's largest sectors, employing 1 in 11 people and generating approximately 10% of global GDP.
Freedom to Travel
WTTC believes in the right of people to cross international borders efficiently for leisure or business travel purposes, without compromising national security. Despite an increasing number of visa waiver programmes around the world, too many individuals still find it too difficult to enter certain countries as international travellers. WTTC’s ongoing focus is visa facilitation, convincing governments of the huge economic advantages generated by visa policies which encourage inbound visitors.
Policies for Growth
WTTC informs governments about ways to implement policies that ensure the business environment is conducive to the growth of Travel & Tourism. This means planning and investing in appropriate infrastructure and creating a tax regime which allows the private sector to be competitive. WTTC has made it a priority to raise awareness of the negative impact punitive taxation has – particularly aviation tax - on inbound and outbound tourism.
Tourism for Tomorrow
WTTC has a huge responsibility for safeguarding the environment and ensuring that the growth of their sector is managed responsibly, finding the balance between people, planet and profits. WTTC continues to promote the very best in sustainable tourism through their Tourism for Tomorrow Awards. They are also spearheading environmental initiatives and their Members’ global reach means that they are in a unique position to drive greener practices into core business models.
