The WWF Nedbank Green Trust, founded in 1990 by Nedbank and the World Wide Fund for Nature (WWF-SA), funds innovative projects to help solve some of the greatest societal and environmental challenges in South Africa.

True to our motto, ‘igniting new ways for people and nature to thrive’, they have, over the years, sought new paths, points of connection and solutions to ensure that people prosper. Their passion is for people and nature to coexist in harmony for the benefit of their country and the wellbeing of all.

The trust is funded through the Nedbank Green Affinity Programme, which has so far helped raise more than R300 million to support over 200 diverse environmental projects throughout South Africa.

HOW THEY WORK

They work with partners and communities who are the keepers of their natural resources and direct their energy and efforts to key levers of change for South Africa’s future. From the early days of conserving the Kalahari lions and sea turtles to more recent climate change, water conservation and environmental leadership initiatives, the WWF Nedbank Green Trust has been there, leading the way. They recognised early on that the prosperity of South Africa depends on the relationships between governments, businesses, organisations and all people, and they make every effort to create and strengthen these relationships.

WWF South Africa, one of the most recognisable and respected independent conservation organisations in the world, provides the strategy that drives the work of the Green Trust. This strategy allows them to direct scarce resources and projects to key focus areas in order to make a difference.