MISSION
Their mission is to create value for their subsidiaries in order to ensure their Group’s continued development, sustainability, and prosperity.

Pursuing these objectives allows us to create value for:
– Their clients, by anticipating and responding to their needs in an optimal manner
– Their employees, by providing working and social conditions on par with their involvement
– Their shareholders, by adopting effective strategies that produce a return on investment
– The communities surrounding our production sites, by creating jobs, strengthening the social and economic fabric, and protecting the environment
– Their country, by actively committing to Morocco’s development and effectively contributing to the management and development of various industry organizations (e.g. Youssef Benosman, CEO our Grain trading Department, is also President of the Fédération Nationale des Négociants en Céréales et Légumineuses [National Federation of Grain and Pulse Merchants]; Omar Benayachi Lalami, Deputy CEO of the Company, is also President of the Association Nationale des Abattoirs Industriels Avicoles [National Industrial Poultry Slaughterhouse Association]; Zalar Holding is an active member of the Fédération Interprofessionnelle du Secteur Avicole au Maroc [Moroccan Interprofessional Poultry Sector Federation], etc.)

They also support a number of government programs at the national level, notably the Plan Maroc Vert, which has considerable implications for the agricultural sector as compared to similar programs in other emerging economies.

While their strategic vision may evolve to keep pace in an increasingly competitive and globalized market, their mission and our commitment to it will remain constant.

VALUES
Their values are shared by all our employees – this has been one of the key ingredients of their Group’s success and durability. To this end, Zalar Holding’s practices are informed by the principles and benchmarks of behavior that emerge from the following values:

– Customer focus, by being attentive to their clients’ requests in order to fulfill their needs
– Respect for the environment, Zalar Holding’s internal regulations, and all other laws and regulations. Their environmental policy can be found in our Group Charter for Health, Safety, Environment, and Quality
– Responsibility, in the interest of sustainable development. They act with honesty and integrity with all interlocutors in all circumstances. From the very beginning, they have strived to promote professionalism, solidarity, fairness, diversity, and equality
– Setting an example, thus ensuring the internal and external credibility of our actions

A strong common core is essential for strengthening the integration of their activities and developing their market share, particularly in West Africa.

Faced with a fiercely competitive and constantly evolving market, they aspire to continue emphasizing quality, respect for the environment, as well as the satisfaction of their clients, partners, and employees.