Mission
 
Meeting the requirements of cargo and passenger transportation fleets in the local and international markets through manufacturing and providing commercial vehicles, including the shared platform ones, based on the high quality and updated technologies, in a creative and innovative organization.
 

Vision
 
- Obtaining at least 38% of market share in the light and 15% of market share in the heavy commercial vehicles in Iran.
- Meeting customer expectations at the present and future through utilizing market opportunities and extensive professional marketing.
- Promoting their competitive position in the region and gaining sustainable profit for the shareholders through research and development and innovation of high-quality products, professional sales and after sales services, strategic cooperation with reliable sources, efficient human resources and competitive processes.