Zoom Advertising was established on the 1st of March 2008 as a specialist branch of Ogilvy SA, focusing on retail brands and brands at retail. Working in this space we’ve gained extensive experience in (and insight into) what retailers really want and need - to get more customers in store, more often, buying more. Using this as the cornerstone of what they do, they’ve shaped their agency to become a leading retailer’s agency that produces both effective and creative work.
With the Ogilvy DNA of creative thinking and flawless execution engrained in they, they guarantee impactful and breakthrough communications. And, since they are measured by sales targets and sell-off rates, they have a completely results-driven mindset. In the retail environment time is money, which is why they’ve fine tuned the elusive art of combining fast turnaround with high-quality delivery.
With their emphasis on hard-working communications they are committed to producing results, and, through their vast experience they have developed their expertise from three core areas of understanding. These include their understanding of their clients’ businesses, an understanding the retailenvironment and an understanding of real South African customers and what makes them tick. What all of this means is that they are able to deliver cross-platform communications that are idea-focused and media neutral. Plus, their broad spectrum of experienced and talented people means that they can offer holistic communication solutions.