I am a User Experience designer with 7 years of work experience, with specialisation in User research, Usability testing, Interface design, Usability heuristics, Rapid prototyping, hiring for and growing design teams.
I have worked in e-commerce industry for b2c and b2b channels, worked on financial products and commercial banking, online travel space and more. Currently, i am trying to enable the ‘next million merchants’ of India through research and design of the core discovery and order journey. MVP version of storefront was launched in in Oct 2018. There are currently 18,000 transacting merchants across 11 states.
architecture / design
research & development
trade policy / tariffs
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