Elizabeth Long is a behavioral scientist with a focus on global health and development with more than 15 years of expertise. While working on implementing or evaluating programs she realized that so many of the programs were not designed around the way people actually think, instead they were designed around an unrealistic ideal of human decision-making, leading to suboptimal programs for participants and funders. She uses behavioral science and human-centered design methodology to empower individuals and organizations to improve programs and build local capacity.
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