Let's not push people into doing something by just 'nudging' them. Let's co-design products and systems that make it mentally effortless for people to improve their lives.
I use behavioral science, participatory/human-centered design and data analysis to co-design and improve products and programs based on how people really think and act. Behavioral design thinking expands the hypotheses and insights about why people are not achieving the results they want to and that, along with design thinking, expands the options for possible interventions.
In addition to identifying behavioral barriers and using behavioral economics and design thinking to co-design solutions, I work with organizations to teach them how to follow the process on their own: how to incorporate applied behavioral economics and human-centered design tools into their existing methodologies to strengthen their own capacity to create programs that let their clients achieve their goals.
architecture / design
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