Grace Maina

Marketing Manager - Europe at Kenya Tourism Board

MBAKenyatta University

Kenya

Summary

A dedicated marketing professional offering 19 years’ experience delivering profitable solutions to drive sales, influence and sustain customers. I am highly proficient in working with cross-functional teams applying strong verbal communication skills and in-depth industry knowledge in business administration to ensure strategic growth and sustainability of an organization. Within my career, I have developed extensive expertise in relationship management and business development of high-profile customers, translating marketing needs into results-driven strategies. My determination, passion, teamwork and leadership skills grant me the capability to work in highly competitive markets, encouraging integrity and collaboration within organizations. A sampling of my accomplishments that highlight the scope of my capabilities include: - Development of 360° digital communication strategy to promote domestic tourism with a precise call to action across multiple devices and touch points. - Management of client relationships and developed targeted marketing programs for 3 major accounts resulting in 60% in sales. - Collaborated with major airline carriers to provide airline tickets saving 90% of international travel budget for travel trade.

Experience

  • market research
  • development
  • trade customs
  • tourism
  • implementation
  • kenya
  • nigeria
  • Sectors
  • Funders
  • Countries

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