Mehwish R.

Strategic Marketing Professional

Karachi, Pakistan

Summary

18 years of strategic marketing experience with a focus on business intelligence, planning and ideation. An empath by nature, with social & behavioral sciences knowledge, who views consumers as human beings first. A design thinking practitioner, who dares to imagine, enabling the journey from challenges to possibilities. Constantly trying new approaches to mapping opportunity and value creation across omni-channel customer journeys. Recognized expertise in analytics, insights and trendspotting in changing category and consumer and landscapes. Successfully managed functional leadership and capacity building roles within established businesses and startups. Diverse exposure with global & regional networks, managing multiple reporting channels and cross-functional teams.

Experience

  • market research
  • architecture / design
  • development
  • private sector development
  • regional
  • Sectors
  • Funders
  • Countries

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