Shobi Pereira (She / Her)

CAREER SUMMARY Seasoned professional with over 20 years of experience in broadcasting as a Newscaster, communications, and public relations industries. Extensive global exposure including roles with newsrooms around the world, such as CNN (exchange prog), Bloomberg in Tokyo, Mediacorp and Norwegian Broadcasting Corp (NRK) in Trondheim, Norway. Proven skills in investigative journalism, content production and media management. CORE COMPETENCIES ▪ Communications strategies development ▪ Digital and social media management ▪ Team leadership and mentorship ▪ Interpersonal relationship building ▪ Interviewing and storytelling ▪ Senior stakeholder coordination ▪ Exceptional written and verbal communication ▪ Multilingual: English, Norwegian, Malay, French, Malayalam, Tamil PROFESSIONAL EXPERIENCE SINGAPORE INTERNATIONAL FOUNDATION’S OUR BETTER WORLD Mar 2023 – Sept 2023 EXECUTIVE PRODUCER (CONTRACT) ▪ Writing, copyediting and commissioning content for digital storytelling platform ▪ Hands on experience of Shorthand (publishing software) ▪ Concurrently NTU Supervisor for internships (on contract, WKWSCI NTU) WORKFORCE SINGAPORE ASSISTANT DIRECTOR (SPECIAL PROJECTS), CORPORATE MARKETING & COMMUNICATIONS Oct 2020 – Oct 2022 ▪ Working closely with 2 teams in the digital and media space, developing content, sharing news coverage, and facilitating media training ▪ Ideation of social media content in different channels (Facebook, LinkedIn) and formats (articles, videos), increasing overall engagement and reach ▪ Mentoring team leaders for their workplans, budgets and audits and social media reporting and social media playbook SELF EMPLOYED/ NANYANG TECHNOLOGICAL UNIVERSITY LECTURER, WEE KIM WEE SCHOOL OF COMMUNICATION AND INFORMATION FREELANCE TRAINER, CONSULTANT Mar 2016 – Mar 2020 ▪ Training of senior civil servants across Asia (Hanoi, Vietnam, Cambodia, Myanmar) on minutes taking, writing of funding papers and running of the Asia-Pacific Economic Cooperation Secretariat. ▪ Consulting for venture capitalists in Vertex Holdings and TRIREC, rebranding exercises, ensuring smooth execution of projects, how to face the media and handle tough questions ▪ Mentoring junior writers as Editor of Six Six News, managing up to 20 interns, successfully covered 2015 General Elections and 2016 Budget events and news ▪ Designing of module curriculum on public speaking and argumentation, and delivery of basic media writing for undergraduates. ▪ Supervising interns placed in media companies, mentoring and guidance given MINISTRY OF HOME AFFAIRS SINGAPORE DEPUTY DIRECTOR, RESEARCH DIVISION Nov 2010 – Nov 2014 ▪ Led a research team of 4 staff to identify topics and papers on social change for senior management. ▪ Spearheaded research in areas such as social media, public expectations and public opinions, increasing awareness and understanding on triggers of change in public opinion. OVERSEAS SINGAPOREAN UNIT, PRIME MINISTER’S OFFICE SINGAPORE FIRST SECRETARY (NEW YORK, USA) / MANAGER Nov 2007– Aug 2010 ▪ Organised in-country programmes and initiatives for the Overseas Singaporean Unit, such as Singapore Day and Distinguished Leaders Meeting. ▪ Built and strengthened relationships with diaspora by disseminating messages and organising trips for Ministers, Dignitaries, and Ambassadors. BLOOMBERG TELEVISION LP TOKYO, JAPAN NEWSCASTER AND REPORTER Aug 2000 – Dec 2006 ▪ Anchored financial news on television, conducting live interviews and gathering data on the economic significance and financial implications. ▪ Conducted investigative reporting and interviews (industry captains, economists, and analysts), updating on the latest news regarding equities from the Tokyo Stock Exchange. TEMASEK POLYTECHNIC, SINGAPORE MANAGER, CENTRE FOR MEDIA AND EDUCATIONAL TECHNOLOGY 1997 – 2000 TELEVISION CORP OF S’PORE, SINGAPORE SENIOR NEWSCASTER, 1991 – 1997 NORWEGIAN BROADCASTING CORP, TRONDHEIM, NORWAY PRODUCER, 1989 – 1990 SINGAPORE BROADCASTING CORP, SINGAPORE PRODUCER 1981 – 1988 EDUCATION BA English Literature Master’s in Social Work LANGUAGES AND SKILLS ▪ CELTA certified Dec 2022 ▪ Crisis Comms trained with GCSP ▪ Creative Writing (Non-Fiction) Course: Oct 2022 ▪ Travel Writing (Sept 2023)