Job Description
About the Role
As a Business Development Manager at Ipsos Synthesio, you will play a pivotal role in expanding our presence across major brands, agencies, and consultancies. You will help organizations unlock the immense value of digital consumer conversations, connecting our advanced analytics capabilities with real-world marketing, brand, and innovation challenges. Working within a global Ipsos community, you will collaborate with cross-functional teams to deliver impactful solutions that shape client decision-making and drive long-term growth.
Your day-to-day responsibilities will include identifying and developing new business opportunities for the Synthesio platform, engaging with insights, marketing, and digital leaders, delivering platform demonstrations, managing the sales cycle, and contributing insights for product development.
Join a dynamic, global team at the forefront of consumer intelligence. Make a direct impact on our growth and help world-leading organizations make more informed strategic decisions.
About You
- Commercially-minded individual with experience in SaaS, MarTech, AdTech, or consumer insights environments.
- Capable of engaging with senior marketing and insights stakeholders.
- Proficient in AI use and adoption.
- Strong communicative ability to clearly explain technology solutions.
- Proven ability to build relationships with senior stakeholders.
- Organized and able to manage a sales pipeline efficiently.
Essential Skills
- Strong communication and presentation skills with the ability to clearly explain technology solutions and business value
- Ability to build relationships with senior stakeholders across insights, marketing and digital teams
- Commercial awareness and the ability to identify and develop new business opportunities through to close
- Confidence managing multiple opportunities and maintaining an organised pipeline
- Experience using CRM platforms such as Salesforce or similar tools
Desirable Skills
- Experience working within SaaS, MarTech, AdTech, or consumer intelligence platforms
- Familiarity with social media analytics, digital marketing, or consumer insights tools
- Experience engaging with insights, marketing, or innovation teams within brands or agencies
- Exposure to consultative or value-based selling approaches
Key Behaviours for Success:
- Client-focused thinking
- Curiosity & learning mindset
- Collaboration
- Proactivity
- Accountability
