1. Introduction
YOTA is working with IREX to advance the strategic communications objectives of the Youth Excel project. The focus is on developing awareness, interest and buy-in of Youth Excel’s approaches and tools within the broader international Youth Development community to promote best practice, collaboration, advocacy, and stronger results in the international youth development field.
Through this collaboration, YOTA will contribute to Youth Excel’s knowledge mobilization by helping to curate global-level Youth Excel products to be disseminated as public goods to the youth development community. Knowledge mobilization is Youth Excel’s ‘rebrand’ of knowledge management and dissemination. It includes creating knowledge products that are easily accessible by users, making them openly available to the public for use, and sharing them in a strategic and dynamic way that promotes dialogue and two-way communication (including events and social media, for example). At the local level, YOTA will contribute to curating Youth Excel products to be disseminated to relevant stakeholders to advance agendas at the local community level. This would include providing resources and training on knowledge product development and dissemination tailored to local needs and platforms.
To support this effort, YOTA is seeking to recruit a Digital Media Consultant. The primary objective of the Digital Media Consultant is to support YOTA in developing and implementing effective social media strategies. This includes advising on content creation, campaign planning, and monitoring social media performance.
2. Specific Responsibilities
a. Social Media Strategy Development Support:
• Support in developing a comprehensive social media strategy aligned with the program’s objectives by conducting research and analysis on social media and content trends, posting times, content type among others.
• Provide evidence-based recommendations on platforms, content types, and engagement tactics.
b. Content Curation and Creation:
· Advise on content creation and curation strategies to ensure it aligns with the program’s goals and resonates with the target audience.
· Provide recommendations on content formats, messaging, and visual elements for social media posts.
· Developing a monthly content calendar specifying the type of content and posting schedule for approval and adjustment.
· Create captions, visuals, engaging content that reflects the program and partners’ activities, updates, announcements etc.
· Support in curating content from partners by reaching out to points of contacts on a regular basis and requesting partner social media posts.
· Support with Graphic design efforts using available design platforms to create visuals for communications purposes.
· Collaborate with YOTA and partner teams to upload and disseminate blog pieces across selected platforms and promote them through various channels.
· Collaborate with the Knowledge Mobilization Consultant to package existing knowledge, select existing knowledge products, and develop diverse and compelling formats for distribution.
c. Social Media Campaigns:
• Develop social media campaigns that reflect the workplan goals and reach target audiences.
• Create social media toolkits as per the needs of the workplan with sample messaging and visuals to reach target audience.
• Develop a social media dissemination and engagement plan for knowledge products.
• Monitor each campaign results and make data-driven recommendations for optimization.
d. Performance Monitoring and Analytics:
• Set up social media analytics tools to track key metrics and performance indicators. Analyze data to assess the effectiveness of social media activities and campaigns.
• Provide monthly reports and insights on social media performance.
e. Industry Trends and Best Practices:
• Stay updated on the latest trends and best practices in social media marketing.
• Provide industry insights and recommendations to optimize strategies on a quarterly basis.
Please download the attached role description below for the full details, including responsibilities, level of effort, deliverables, qualifications, and timelines.
Youth Opportunity & Transformation in Africa (YOTA) works with partners towards a just and sustainable world where every young person has an equal opportunity to succeed. Our mission is to empower Africa’s youth with social and economic opportunities so that they can escape poverty and transform their lives. Through our Agenda for Youth Transformation, we adopt a people-centered approach to youth transformation that involves increasing youth capabilities to better position them for work and participation in society, expanding opportunities to help youth apply and strengthen those capabilities, and enabling youth to leverage the support of institutions. We understand that youth transformation occurs when youth are empowered – through economic self-sufficiency, social change, voice, agency and service – to drive positive change in their own lives and in the lives of others. Institutionally, YOTA is an ECOSOC-accredited non-governmental organization. Although based in Ghana, the organization’s footprints are spreading across Africa, with recent and active experience in western, eastern and southern Africa.
