Marketing, Communications and Event Manager

Job Description

Job Description (Roles and Responsibilities)

Main purpose of job:

The British Embassy Bangkok is a large diplomatic mission of around 140 staff delivering a dynamic and rapidly expanding programme of activity in support of the UK’s objectives including on prosperity, trade, security, open societies, consular services and law enforcement. This is an exciting opportunity to join our diverse team.

The Department for Business and Trade (DBT) supports UK based businesses to export globally, and encourages overseas companies to look to the UK as their global partner of choice and as a land alive with investment opportunities.

The successful candidate will lead on designing and delivering online and offline marketing and communications activities, for key areas of focus for DBT Thailand, which are in trade promotion (Infrastructure, Transport, Energy, Technology, Agriculture, Food&Drink, Education and Healthcare & Life Sciences), Inward Investment and Trade Policy. The role will also support the team in managing events, including trade exhibitions, conference and high-level/Ministerial visits.

You will be part of a supportive and collaborative network in the British Embassy working closely with trade and investment colleagues in DBT and the UK’s Foreign, Commonwealth & Development Office (FCDO) Comms team, as well as taking strategic direction from the DBT Marketing Hub in Singapore and Hong Kong, and working with the London-based marketing and GREAT teams, to successfully deliver evidence-based, insight-driven marketing activity.

Roles and responsibilities / what will the jobholder be expected to achieve?

• Support for trade promotion and Investment: DBT Thailand’s current priority areas for trade are Infrastructure, Transport, Energy, Technology, Agriculture, Food&Drink, Education and Healthcare & Life Sciences. In addition, DBT Thailand supports inward investment to the UK and trade policy collaborations between UK and Thai government. You will support the teams for each priority areas to develop and implement strategic marketing solutions to support the campaigns, including developing key messages, social media strategy, content and marketing collaterals for the campaigns. Key activities which require your support include exhibition, trade missions and thought leadership sessions (promoting the UK offer / opportunities in Thailand) and high-level/Ministerial visits. You will identify opportunities to collaborate with internal and external partners to deliver coordinated marketing campaigns. Importantly, you will evaluate successes to inform future marketing plans and to identify cross cutting opportunities.
• Internal Communications: As the custodian of the DIT Forward Look of key events and Communications Plan, you will be required to update the calendar on a monthly basis with input from each team. As the calendar is shared with partners and key departments in the British Embassy and DBT APAC network, you will be required to follow-up on questions asked and respond promptly.
• Emerging priorities: Whether it’s a Ministerial visit, a new GREAT campaign activation (The GREAT Britain campaign is the Government’s ambitious international marketing campaign ever to stimulate jobs and growth) or an emerging priority sector you will lead on, or support others, to deliver events, marketing and key messages around each.
• Developing a strategic approach: Working within the wider strategic direction for DBT Marketing, and with the Regional Marketing Hub, you will help DBT Thailand continue to take a coordinated and focused approach to marketing, and shape the marketing plans for future years through the yearly business planning process which starts in December. You will also analyse existing and potential communication channels (such as X, LinkedIn) and provide advice on how and if they should be utilised in order to meet campaign objectives.

You’ll be expected to deliver a wide range of marketing activity, from event management to development of marketing collaterals, and social media management. You are expected to work closely with FCDO Communications team when media is required at DBT’s events. You’ll also need to ensure that your work is aligned closely with DBT’s overall marketing strategy, with support and guidance from colleagues in Singapore, Hong Kong and London who lead on the wider strategy, and evaluated in line with DBT guidance. Project and budget management is also key to ensure that you deliver on time and ensure value for money.

Others

• In times of peak operation demand, work flexibly within the Section and within the Embassy.
• All staff will be expected to make a corporate contribution to the smooth running of the British Embassy, either through a committee membership or another voluntary role.

Resources managed (staff and expenditure):

• Line management of one Finance and Administrative Assistant
• Marketing budgets of around £50k

Essential qualifications, skills and experience

• Demonstrable relevant professional experience that shows skills and a track record of successful delivery in a range of communications disciplines including marketing, PR, events and digital.
• A creative, can-do approach, combined with high standards for delivery and meeting deadlines.
• Strong team work and collaboration skills, including confidence in suggesting new ideas and challenging senior stakeholders
• Excellent written communication skills, including demonstrable experience and ability to write copy for traditional media and social media platforms including X and LinkedIn.

Language requirements:

Language: Fluency in both English and Thai

Desirable qualifications, skills and experience

• Experience, training or qualification in digital/social media/content marketing is a definite advantage
• Experience in B2B or government services marketing
• Experience of working with marketing/PR/communications agencies
• Knowledge and skills in content creation tools, such as Canva.
• Partnership, sponsorship and business development experience

Required behaviours Communicating and Influencing, Managing a Quality Service, Seeing the Big Picture, Working Together Application deadline 16 March 2025