Media & Events Agency

  • Senior-level, Short-term contract assignment
  • Posted on 16 October 2025
  • Save for later

Job Description

Heifer International in Asia is seeking proposals from qualified Media and Events Agency to
support its regional communication goals. The selected agency will help elevate Heifer’s
brand and voice through strategic mainstream media engagement, thought leadership
positioning, event management, and storytelling campaigns in Asia.
The goal is to build greater awareness of Heifer’s work, strengthen media relationships,
improve visibility across regional platforms, and amplify its position as a partner of choice in
agriculture, climate, food system transformation, and other regional themes.

Tasks and Responsibilities

The agency will report to the Asia Regional Communications Director and
collaborate with communications teams across country offices, i.e., India,
Bangladesh, Nepal and Cambodia.

The key responsibilities include:

A. Media Engagement

  • Develop and implement a comprehensive regional media and events strategy.
  • Secure earned media coverage through news articles, op-eds, interviews, and features in
    regional and international outlets.
  • Identify and pitch relevant stories from Heifer’s country programs to the regional media by
    identifying key markets in Asia.
  • Maintain and update a database of key media contacts across Asia.
  • Monitor media trends relevant to Heifer’s themes and advise on positioning opportunities.

B. Events and Thought Leadership

  • Scout for relevant regional events, conferences, and forums aligned with Heifer’s areas of
    work, thematic priorities, donor presence and networking potential.
  • Secure pro bono speaking opportunities for Heifer Asia leadership and subject matter experts. Also supporting
    speaker preparation and narrative framing, to ensure consistency with
    Heifer’s core messaging and priorities.
  • Provide end-to-end event management support for both internal and external events (logistics,
    branding, media, vendor coordination).
  • Organize a regional media fellowship for journalists to engage with Heifer’s work and
    community stories.
  • Coordinate and host one internal media training session for the Heifer leadership team.
  • Explore and facilitate Heifer speaker participation in external podcasts, panel discussions, and
    webinars.
  • Support internal events facilitation during key moments such as celebrating UN International Days,
    regional campaigns, etc. Specifically leading facilitation, contributing to Heifer positioning, and providing logistical/media support, per the
    discussion with the regional communication director.

C. Content and Campaign Support

  • Support content development for media engagement, including adapting stories for different formats.
  • Amplify Heifer campaigns such as #SeedingStrength: Empowering Farmers Cooperatives and others with
    targeted regional media outreach.

D. Reporting and Documentation

  • Submit monthly progress reports detailing:
    • Media pickups and placements, including PR value
    • Event participation and outcomes. Submit event reports
    • Media reach and impressions
    • Regional media list with journalist contacts
  • Document all activities and deliverables in a centralized repository.
  • Work proactively with Heifer Asia teams to plan ahead and align on strategic priorities

About the Organization

About Heifer International

Since 1944, Heifer International has worked with more than 52.6 million people around
the world to end hunger and poverty sustainably while caring for the Earth.
Heifer currently operates in 19 countries across Africa, Asia, and the
Americas, including the United States, supporting farmers and food producers to
strengthen local economies and build secure livelihoods that provide a living
income. For more information, visit: https://www.heifer.org

Heifer International in Asia is currently operating across four countries – Nepal,
India, Bangladesh, and Cambodia and has impacted over 457,668 households in FY
2023. Its key thematic focus areas are livestock and agriculture value chains,
food systems strengthening, government partnerships, climate-smart agriculture
and livestock, women empowerment, cooperatives & self-help groups, social
capital, food security, OneHealth, partnerships, impact investing, innovation,
and digitization, etc.

Procurement opportunities can be found at: https://www.heifer.org/about-us/inside-heifer/procurement-and-contracting-services

More information

Revised-ToR-Media and events agency-Heifer Asia--20251016193134.pdf

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