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    '2 who's and 1 what:' How to craft and sell your elevator pitch

    Career coach Shana Montesol Johnson explains her elevator pitch formula and what to remember once you use it. And don't forget — it's OK if formal networking events aren't for you.

    By Kelli Rogers // 15 July 2014
    Network in a way that plays to your strengths, recommended Shana Montesol Johnson, a career and leadership coach who works with development professionals, in a video interview with Devex’s Kate Warren at the Manila Career Forum. People often have high expectations during formal networking events, but these situations can also be overwhelming, and that’s normal. It can be more valuable to think of networking as anything you can do to help build and maintain relationships with people who you can help — and who can perhaps help you, whether now or down the road. “It’s not limited just to swapping business cards,” she said, adding that networking can be at book club or a PTA meeting. Watch the video to hear more about Montesol-Johnson’s ‘two who’s and one what’ elevator pitch formula and what to remember once you use it. Check out more career advice stories online, and subscribe to Doing Good to receive top international development career and recruitment news.

    Network in a way that plays to your strengths, recommended Shana Montesol Johnson, a career and leadership coach who works with development professionals, in a video interview with Devex’s Kate Warren at the Manila Career Forum.

    People often have high expectations during formal networking events, but these situations can also be overwhelming, and that’s normal. It can be more valuable to think of networking as anything you can do to help build and maintain relationships with people who you can help — and who can perhaps help you, whether now or down the road.

    “It’s not limited just to swapping business cards,” she said, adding that networking can be at book club or a PTA meeting.

    This article is exclusively for Career Account members.

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    About the author

    • Kelli Rogers

      Kelli Rogers@kellierin

      Kelli Rogers has worked as an Associate Editor and Southeast Asia Correspondent for Devex, with a particular focus on gender. Prior to that, she reported on social and environmental issues from Nairobi, Kenya. Kelli holds a bachelor’s degree in journalism from the University of Missouri, and has reported from more than 20 countries.

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