When it comes to financing social protection programs, taxes are seen as a major resource.
This can be problematic in countries where tax evasion and tax avoidance by individuals and companies are rampant, such as the Philippines.
The former head of the country’s internal revenue bureau, Kim Henares, was outspoken when it came to calling out businessmen or celebrities found with tax discrepancies in their annual tax reports. Under her leadership, the bureau also launched several catchy advertisements meant to inform and encourage citizens to pay their dues to the government.