A former PR pro is leading Malaysia's food rescue revival

Joycelyn Lee spent nine years spinning stories to keep her clients out of the news. Now the former crisis communications pro is putting her boundless energy into what truly inspires her: cooking and helping others. Along the way, she's borrowing the soup kitchen strategy from the U.S. and U.K. to jumpstart food rescue and address Malaysia's urban poor.

About the author

  • Kelli Rogers

    Kelli Rogers has worked as an Associate Editor and Southeast Asia Correspondent for Devex, with a particular focus on gender. Prior to that, she reported on social and environmental issues from Nairobi, Kenya. Kelli holds a bachelor’s degree in journalism from the University of Missouri, and has reported from more than 20 countries.

Join the Discussion