A former PR pro is leading Malaysia's food rescue revival

Joycelyn Lee spent nine years spinning stories to keep her clients out of the news. Now the former crisis communications pro is putting her boundless energy into what truly inspires her: cooking and helping others. Along the way, she's borrowing the soup kitchen strategy from the U.S. and U.K. to jumpstart food rescue and address Malaysia's urban poor.

About the author

  • Kelli Rogers

    Kelli Rogers is an Associate Editor for Devex. Based on the U.S. West Coast, she works with Devex's team of correspondents and editors around the world, with a particular focus on gender. She previously worked as Devex’s Southeast Asia correspondent based in Bangkok, covering disaster and crisis response, resilience, women’s rights, and climate change throughout the region. Prior to that, she reported on social and environmental issues from Nairobi, Kenya. Kelli holds a bachelor’s degree in journalism from the University of Missouri, and has since reported from more than 20 countries.

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