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    A former PR pro is leading Malaysia's food rescue revival

    Joycelyn Lee spent nine years spinning stories to keep her clients out of the news. Now the former crisis communications pro is putting her boundless energy into what truly inspires her: cooking and helping others. Along the way, she's borrowing the soup kitchen strategy from the U.S. and U.K. to jumpstart food rescue and address Malaysia's urban poor.

    By Kelli Rogers // 08 February 2017

    Joycelyn Lee used to tell people bad news for a living.

    “My main job was not to get my client in the papers, but to keep them out of the papers,” said Lee, a Malaysia native who worked for nine years in international crisis communications and public relations. “I used to be on 24/7 call … it became soul sucking.”

    Now, the passionate foodie and home cook repurposes food and serves fresh meals to nearly 200 homeless people six days a week in Kuala Lumpur. With an eye toward sustainability and reducing waste, the meals are created with “rescued” food, or unwanted food salvaged from wholesale markets, grocery stores and restaurants

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    About the author

    • Kelli Rogers

      Kelli Rogers@kellierin

      Kelli Rogers has worked as an Associate Editor and Southeast Asia Correspondent for Devex, with a particular focus on gender. Prior to that, she reported on social and environmental issues from Nairobi, Kenya. Kelli holds a bachelor’s degree in journalism from the University of Missouri, and has reported from more than 20 countries.

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