A former PR pro is leading Malaysia's food rescue revival

Joycelyn Lee used to tell people bad news for a living.

“My main job was not to get my client in the papers, but to keep them out of the papers,” said Lee, a Malaysia native who worked for nine years in international crisis communications and public relations. “I used to be on 24/7 call … it became soul sucking.”

Now, the passionate foodie and home cook repurposes food and serves fresh meals to nearly 200 homeless people six days a week in Kuala Lumpur. With an eye toward sustainability and reducing waste, the meals are created with “rescued” food, or unwanted food salvaged from wholesale markets, grocery stores and restaurants

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