Two years after entering its first public-private partnership, Unilever credits the initiative for opening up “deep channels” and networks, Avinish Jain, social mission manager for the consumer goods company, told Devex.
In 2014, Unilever entered into a PPP with the U.K’s Department for International Development, Plan International, WaterAid and Water and Sanitation for the Urban Poor to improve water, sanitation and hygiene outcomes in Pakistan and Bangladesh.
The project, designed to promote the sustained use of household toilets and the practice of hand-washing with soap in rural communities across the two countries, meant Unilever’s role was to provide the soap and behavior change activities for the hand-washing component.