The communications team plays a critical role in supporting the overall mission of any development organization. Tasked with the management and delivery of the organization’s message, communications specialists help raise awareness and support for the work being done.
Communications specialists can work internally within an organization, ensuring all departments and employees are up-to-date with the latest developments, or work externally to build relations, create brand awareness, and convey the organization’s message to a broader audience. Alternatively, some communication roles can span both.
The trend toward digitization means “new media” is transforming communication roles, and specialists need to keep up with a growing number of platforms and channels.