Lukasz Bochenek is the deputy CEO of Leidar. He oversees key international client projects and relationships. In addition, he manages external partnerships and memberships of Leidar. He has published a book on “Advocacy and Organizational Engagement” which defines the core building blocks of modern advocacy.
NGOs must embrace commercial strategies to boost impact. Start by emphasizing the connection between income generation and tangible outcomes, and adopting more commercial communication approaches.
