Rocco Renaldi is the secretary-general of the International Food & Beverage Alliance, a group of seven of the largest international food and beverage companies dedicated to developing, implementing, and promoting good practice on health and nutrition. Rocco led the development of IFBA’s current global commitments on product formulation and innovation, responsible marketing, nutrition information to consumers, and the promotion of healthy lifestyles. Rocco represents IFBA to the World Health Organization, other U.N. agencies and government authorities. He maintains relationships with NGOs and leads the development of local initiatives modeled on the IFBA commitments around the world.