Taleb Rifai

Taleb Rifai is the secretary-general of the World Tourism Organization, after having served as Deputy Secretary-General since 2006. Prior to his work at UNWTO, Rifai was the assistant director-general of the International Labor Organization and served in several ministerial portfolios in the government of Jordan, including Minister of Tourism and Antiquities.

Latest Articles

Tourism: A sector with global responsibility

over 12 years ago // Contributor: Taleb Rifai

Tourism can be a true agent for development, but not yet a priority for foreign aid. In an exclusive opinion for Devex, World Tourism Organization secretary-general Taleb Rifai calls for more investment in the sector to capture its full potential in developing countries as the U.N. agency celebrates this week its general assembly in Zambia and Zimbabwe.

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