Yvonne MacPherson is the director of BBC Media Action in the U.S. Prior to this role, she was country director of BBC Media Action in India. In this role she was responsible for all strategic, program, financial and technical aspects of the Media Action’s operations in India. While in India from 2004‐2011, Yvonne designed and managed behavior change communication initiatives on HIV/AIDS, maternal and child health, gender equality and livelihoods, among others. She is also the co‐author of the policy briefing "Health on the Move: Can mobile phones save lives?"