It’s a worldwide cliché that young people are spendthrift souls who don’t look after their money very well. I certainly remember having to teach my own children a thing or two about counting pennies.
It’s another cliché to say that the poor are unable to save; they live a hand-to-mouth existence in which putting a little money aside just isn’t possible.
Combine the two, and you’ll find a powerful myth that the young and poor of the “global south” are, from the point of view of financial inclusion, a very difficult “nut to crack” — at least until they are a little older.