In a new campaign made for the fashion industry and its consumers, the models are dressed in their best sarees. But instead of walking a runway, they are walking toward the well in India’s rural Chikhaldara, a remote region in central India.
It’s a trip they make up to six times every day so their families have enough water for basic needs.
The advocacy campaign contains two short movies. One shows women’s walk to obtain water, and in the second, the women share how spending a large part of their day filling water affects their lives, their ability to care for their children, and their health.
Printing articles to share with others is a breach of our terms and conditions and copyright policy. Please use the sharing options on the left side of the article. Devex Pro members may share up to 10 articles per month using the Pro share tool ( ).
About the author
Disha Shetty
Disha Shetty is an independent science journalist based in Pune, India, who writes about public health, environment, and gender. She is the winner of the International Center for Journalists’ 2018 Global Health Reporting Contest Award. Disha has a Masters in Science, Environment, and Medicine Journalism from Columbia University.