The aid sector has fallen short in its duty to communicate effectively the value of development assistance, the chief executive of CARE USA told an audience of development professionals.
Michelle Nunn, speaking at Devex Impact House during the high-level week of the United Nations General Assembly, said that the sector needed to examine the voice it used when discussing its work — to eliminate acronyms and complex vocabulary.
To highlight this, she talked about a conversation with a member of the Trump government: “Somebody from the administration said to a group of us, ‘If you can’t explain what you’re doing to my mother and her Sunday school class, then you know, you have a problem,’” she said. “And I think we have to take that seriously, and I think we have an obligation to invite the American public in and to broaden the constituency of people who care about global development.”