Devex Newswire: UK aid-match scheme a washout

A United Kingdom aid-match scheme that encourages public donations to development projects in low-income countries has backfired and been criticized for boosting the image of government ministers.

Also in today’s edition: A European Union effort to help fight violence against women has come up short, and Google.org provides $25 million for projects that use artificial intelligence to accelerate progress on the Sustainable Development Goals.

When an appeal for humanitarian aid becomes a promotional hotspot for a government official, it’s safe to say it may be rebuffed by the donating audience — the general public. That, in marketing parlance, is a failure.

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