Last week, AGRA launched its new five-year strategy and brand identity — which includes a name change from the Alliance for a Green Revolution for Africa to simply AGRA.
An AGRA spokesperson said the new brand identity is aligned to the organization's evolving approach toward inclusive and sustainable food systems transformation in Africa.
“The new brand represents our thinking on how we can help grow sustainable food systems in Africa, and improve resilience so as to better withstand shocks [that] impact particularly on food systems,” they said.