When promoting positions to job seekers, play up the “doing and becoming” aspects of the opportunity, says Lou Adler, CEO and founder of The Adler Group, a training and search firm helping companies implement performance-based hiring.
What impact will the position have on the organization and its work? What will someone in this job be able to do and achieve? These are questions that both those hiring and those being hired should consider when deciding if a position is a good fit.
People usually leave jobs for negative reasons and accept jobs for positive ones. However, if job seekers focus on only short-term positives like more money or a big title, Adler warns, instead of more long-term positives like career growth or identifying with the mission, they are likely to become unhappy again in the new job, creating a cycle of moving from job to job in search of one that will bring fulfillment.