Fondation Chanel chief on the scent for new partners

Miren Bengoa, executive director of Fondation Chanel. Photo by: personal collection

To be beautiful is not a goal, but for Miren Bengoa, executive director of Fondation Chanel, “by feeling beautiful a woman feels empowered.”

Women’s empowerment is the clear mission of the French fashion house’s corporate foundation. Launched in 2011, it has worked quite discreetly over the past four years. “We needed to identify a number of partnerships and see them through before we publicized the existence of the foundation,” Bengoa told Devex in Paris, on the sidelines of the Convergences Forum where she spoke in a panel addressing the development potential of vulnerable populations.

Managed by a staff of just three people, the foundation is working on 20 projects in 15 countries, focused on development rather than humanitarian aid projects. “That is key for one reason,” said Bengoa. “We want to monitor the projects quite closely and to visit them, so we decided that for a corporate foundation it wasn’t appropriate to go to emergency fields or to unstable countries.”

Chanel has set about 20 partnerships with international and nongovernmental organizations, as well as social businesses and aims at keeping a “very diverse portfolio” of projects on its books. The foundation’s policy, Bengoa explained, is not to launch frequent calls for proposals, but rather to seek out partners through its contact network, or through direct applications for funding via its website.

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About the author

  • Io

    Elena L. Pasquini

    Elena Pasquini covers the development work of the European Union as well as various U.N. food and agricultural agencies for Devex News. Based in Rome, she also reports on Italy's aid reforms and attends the European Development Days and other events across Europe. She has interviewed top international development officials, including European Commissioner for Development Andris Piebalgs. Elena has contributed to Italian and international magazines, newspapers and news portals since 1995.