For Jennifer Morris, chief operating officer of environmental nonprofit Conservation International, there are two reasons her organization has been able to continue to grow for nearly three decades, forming successful partnerships with different stakeholders along the way.
“One of the key reasons for our continued growth is our emphasis on measuring performance,” Morris told Devex. “If you can’t measure it, you can’t determine the return on investment. So we aim to be very specific about our impact.”
This also reassures donors, which can quantify what their donation has achieved.