If you’re like many global development professionals, you spend much of your days sitting through meetings, writing and reading endless emails, and keeping track of the constant pinging of your phone.
Consider, then, the opportunity you have when writing a story about your organization’s work. It is a chance for you to reconnect with what inspired you to work in development in the first place. Your own inspiration can, in turn, galvanize others to support your organization.
Therein lies the primary purpose of telling development stories: to inspire people to action, maybe through social media, or by signing up for your organization’s newsletter or making a donation. But how do you tell stories that will inspire readers?