A year ago, Farah Ramzan Golant received a gift from her daughter: a journal engraved with the words, “Prepare for the unexpected.”
They were fitting words for her new job as CEO of Girl Effect, the newly independent social business using media and brands to help change perceptions and reduce poverty for more than 200 million girls.
Ramzan Golant was an unorthodox choice for the position. She doesn’t come from a development background and isn’t an expert on behavior change or issues facing adolescent girls. But she’d managed some of the world’s biggest brands as CEO of Abbott Mead Vickers BBDO, Britain’s largest creative advertising agency, and understands media from her time as CEO of TV production group All3Media.
Printing articles to share with others is a breach of our terms and conditions and copyright policy. Please use the sharing options on the left side of the article. Devex Pro members may share up to 10 articles per month using the Pro share tool ( ).
About the author
Adva Saldinger@AdvaSal
Adva Saldinger is a Senior Reporter at Devex where she covers development finance, as well as U.S. foreign aid policy. Adva explores the role the private sector and private capital play in development and authors the weekly Devex Invested newsletter bringing the latest news on the role of business and finance in addressing global challenges. A journalist with more than 10 years of experience, she has worked at several newspapers in the U.S. and lived in both Ghana and South Africa.
