How can NGOs strengthen trust in a changing world?

The world is losing trust in nongovernmental organizations.

Those are the results of this year’s Edelman Trust Barometer, a yearly analysis of how society perceives governments, businesses, media, and NGOs.

“NGOs should have been having a moment,” said David Bersoff, Edelman’s head of research, at a Devex event on the sidelines of the United Nations General Assembly. “They are the logical institution you would think people would turn to when governments are failing them. But what happened is instead, people have been turning more to business.”

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