For those who want to fully leverage LinkedIn as a powerful networking tool, one often overlooked consideration is the content you can create and share that may resonate with your target audience.
Whether you’re looking to connect with like-minded professionals, recruiters, or thought influencers, the ingredients you choose to put into your LinkedIn posts need to be thought through ahead of time in order to make an impact.
You need to “start at a very high level [and ask] why do you want to be visible on Linkedin?” said Simone Anzböck, a global development consultant, international coach, and the founder of Prosper Abroad, during a recent digital career event. She shared insights and offered guidance based on her experience mastering the art of content creation on LinkedIn, which has helped her make valuable professional connections and bolster her career aspirations.