The idea that transparent information and open communication make for better business has upended industries of all sorts, from hotels to restaurants and entertainment. Can those same principles be applied to one of the world’s oldest and most important livelihoods?
Just as information disseminated through social networks has made it easier to decide which flat to rent or movie to watch, rural agriculture stands to gain from a culture of crowdsourcing.
If a core pillar of social networks is the sharing of best practices and practical experience to better inform a community’s decision-making, rural agriculture and smallholder farming certainly have no shortage of information to contribute.
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About the author
Naki B. Mendozamfbmendoza
Naki is a former reporter, he covered the intersection of business and international development. Prior to Devex he was a Latin America reporter for Energy Intelligence covering corporate investments and political risks in the region’s energy sector. His previous assignments abroad have posted him throughout Europe, South America, and Australia.
