How to apply the 'lean startup' methodology to your work

Wendy Gonzalez, senior vice president and managing director at Samasource, presents at Lean Startup Week in San Francisco. Photo by: Catherine Cheney

Atma Connect, a California-based nonprofit that connects users in Indonesia with the goal of “warga bantu warga,” or neighbors helping neighbors, considers itself a lean startup.

“We were constantly asking our users what their daily challenges were and how we could build a product that could help them,” said the CEO, Meena Palaniappan, at the Lean Startup Conference in San Francisco last week.

About the author

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    Catherine Cheney

    Catherine Cheney is a Senior Reporter for Devex. She covers the West Coast of the U.S., focusing on the role of technology and innovation in achieving the Sustainable Development Goals. And she frequently represents Devex as a speaker and moderator. Prior to joining Devex, Catherine earned her bachelor’s and master’s degrees from Yale University, worked as a web producer for POLITICO and reporter for World Politics Review, and helped to launch NationSwell. Catherine has reported from all over the world, and freelanced for outlets including the Atlantic and the Washington Post. She is also the West Coast ambassador for the Solutions Journalism Network, a nonprofit that trains and connects journalists to cover responses to problems.