Social media use has been on the rise for some time, even before the COVID-19 pandemic. A recent report suggests that more than 3.8 billion people use social media, spending an average of almost 2 1/2 hours per day on these platforms.
Recognizing its importance, many global development organizations have been steadily expanding their expertise in this area. With so many existing platforms, as well as new ones constantly emerging, social media teams increasingly require creative people and a range of different skill sets, said Aleksandra Kuzmanovic, social media manager at the World Health Organization headquarters, who has seen her team grow from two to five people since the start of the pandemic.
So how are development organizations leveraging new platforms and features to rise above the social media noise?