Ikea Toy Campaign Raises USD10M for Children

    Home products retailer Ikea has raised some USD10 million for children’s charities in 2009 through a holiday toy promo.

    A program initiated in 2003, Ikea’s Soft Toy campaign collected its largest annual donations last year. For every Soft Toy purchase, Ikea donated 1 euro (USD1.47) to UNICEF, Save the Children, and education programs in poorer countries.

    About the author

    • Tarra Quismundo

      Tarra Quismundo joined Devex Manila as a staff writer in October 2009 after more than six years of working as a reporter for the Philippine Daily Inquirer, a nationwide daily, for which she covered major breaking news in politics, military, police and international affairs. Tarra's Devex News coverage focuses on key Asian donors and top aid officials around the globe.