SAN FRANCISCO — Sesame Workshop, the nonprofit behind Sesame Street, has been hard at work bringing the beloved Muppets characters from television screens to cell phones. In Latin America, the organization is integrating content from Sésamo, the Spanish language version of Sesame Street, into an automated chat response system.
Sesame Workshop hopes that its efforts to turn Muppets into bots will benefit children and their parents seeking out educational content during the coronavirus pandemic.
In the development process, the guiding question was: “How do we get the right piece of content to the right person at the right time?” said Lewis Kofsky, vice president and general manager of Latin America at Sesame Workshop, in an email to Devex.