The idea of “social business” is interesting, but the debate - now led by the likes of Bill Gates, microfinance trailblazer Muhammad Yunus and others - is still in its infancy, says Jonathan Morduch, New York University economics professor and microfinance expert. To prevent it from becoming a fad, an honest discussion must better articulate business models and address potential trade-offs, he argues.
View more of our interview with Jonathan Morduch.