Jeroo Billimoria has had enough of the jargon surrounding aid.
The serial social entrepreneur believes it is time for the sector to change in some of the language that she says portrays countries in the global south as if they’re at a lower level than their richer counterparts.
Billimoria sprang to prominence in the world of development with the establishment of Childline, now one of India’s largest NGOs, and since then has gone on to found several other organizations.