Not everyone defines the business concept of shared value the same way — and where you’re from may play a role.
A shared value movement has been growing in India in recent years. Mahindra, a group of companies valued at $19.6 billion, has enormous reach across the 10 sectors where it operates. But when it comes to measuring impact, the firm is mainly looking at the economics.
The Mumbai-based multinational group measures shared value by looking at traditional business metrics, such as a return on capital. The group only measures social impact in its corporate social responsibility programs, said Rajeev Dubey, group president of HR and corporate services and CEO of aftermarket sector.
“That is what shared value is really — it is about creating good business out of meeting unmet needs of underserved customers in underpenetrated markets,” he said in a video interview with Devex.
To learn more about Mahindra’s approach to shared value and creating social impact, watch the full interview with Devex.
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